Smart Content = Smart Marketing
We’ve said it before and we’ll say it again. Smart marketing demands smart content.
As you know, the consumer is immune to traditional advertising. From search engines that don’t track you, to ad blocking software, the customer will do all he or she can to minimise their exposure to ads. And they ignore them too.
Companies spend millions on surveys asking if customers have seen their latest ad or if they have heard anything positive about the company in recent weeks, only to find people claim not to have seen an expensive campaign.
WHAT A BUSINESS NEEDS IS GREAT CONTENT – INTERESTING, RELEVANT CONTENT THAT ENGAGES PEOPLE, MAKES THEM WANT TO SHARE IT AND ATTRACTS THEM TO A BUSINESS.
In the health and fitness world, many people choose to do free podcasts. It’s a lot of work, but when they do have something to sell – a new book, a line of supplements, an online course – they have a ready-made audience who trust what they promote.
Great content isn’t pushy. It is useful, though. It’s the blogs and news you put on your website, it’s the guest posts with back links you do for high ranking websites. It’s consistent. It takes time to produce, but it’s worth the effort!